Welcome DaVinci dreamer...
Well, the The DaVinci Code trailer is out. Undoubtedly you know this already as you have found your way here. And these screen shots are probably why:
The sneaky viewer will notice the highlighted letters: T- H - S - E - C - D - E - O. Incidentally, I noticed a similar trick on the Waiting... DVD, where they spell out less flattering words in neon in the menu system. I thought these highlights were suspicious, but "THE CODES" didn't mean much so I watched it again and saw the "SEEK" flash in the previous frames.
"SEEK THE CODES"
10-4. I can do that. And so we are officially handed our internet viral marketing walking papers. First stop? Why www.seekthecodes.com of course. A harmless 'symbology enthusiast' blog with some serious flair and style, as well as a ton of highly focused Da Vinci code material...sort of a guide to the official site (so far). So where does our slightly obsessive yet surprisingly savvy LisaS get her scoops? My guess would be SONY PICTURES, since they registered the website according to WHOIS. They even host the site.
In the long run, not a problem, but it would have been cooler to see a little effort to disguise it all. Or maybe I'm underestimating them by a lightyear or two. Either way, I bet the flick does better than Basic Instinct 2.
Ahh, but what about this site, you ask? Is this part of it all, with its low production quality and official sounding name..or is this just some guy who hasn't even read the book and just noticed the name was available? Only Dan Brown knows for sure...
...and me. I know, of course. Me and Dan Brown. And SONY. That's it. And Dan Brown probably doesn't know.
The sneaky viewer will notice the highlighted letters: T- H - S - E - C - D - E - O. Incidentally, I noticed a similar trick on the Waiting... DVD, where they spell out less flattering words in neon in the menu system. I thought these highlights were suspicious, but "THE CODES" didn't mean much so I watched it again and saw the "SEEK" flash in the previous frames.
"SEEK THE CODES"
10-4. I can do that. And so we are officially handed our internet viral marketing walking papers. First stop? Why www.seekthecodes.com of course. A harmless 'symbology enthusiast' blog with some serious flair and style, as well as a ton of highly focused Da Vinci code material...sort of a guide to the official site (so far). So where does our slightly obsessive yet surprisingly savvy LisaS get her scoops? My guess would be SONY PICTURES, since they registered the website according to WHOIS. They even host the site.
In the long run, not a problem, but it would have been cooler to see a little effort to disguise it all. Or maybe I'm underestimating them by a lightyear or two. Either way, I bet the flick does better than Basic Instinct 2.
Ahh, but what about this site, you ask? Is this part of it all, with its low production quality and official sounding name..or is this just some guy who hasn't even read the book and just noticed the name was available? Only Dan Brown knows for sure...
...and me. I know, of course. Me and Dan Brown. And SONY. That's it. And Dan Brown probably doesn't know.
posted by Yojay at 10:30 PM
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